Paid Search & Google Ads for Local Service Businesses
Ads put you in front of customers who are searching right now. We build campaigns that aim at calls, not clicks, and track what they produce.
- Campaigns built around calls
- Call and form tracking
- Budget you stay in control of
Everything in Paid Search
Campaign Setup
Structured around your services and the areas you want to reach.
Keywords & Negative Keywords
We target ready-to-hire searches and block the wasted ones.
Call-Focused Ad Copy
Ads written to earn the call from the right customer.
Landing Pages
Pages built for the ad, so visitors see what they searched for.
Call Tracking
See which ads and keywords ring your phone.
Budget & Reporting
Clear reporting on spend, calls and cost per lead.
How Paid Search Grows Your Business
Reach Customers Ready to Hire
We build around high-intent searches in your service area and keep wasted spend low.
- High-intent keywords
- Negative keyword filtering
- Location and schedule targeting
Your Services Near You
Call TodayAds That Lead to Calls
Matching ads and landing pages make it easy for searchers to call or request a quote.
- Call-focused ad copy
- Dedicated landing pages
- Click-to-call everywhere
See What Every Dollar Does
Call and form tracking show which campaigns bring jobs, so we can put your budget where it works.
- Call tracking
- Cost per lead
- Monthly reports
The Pieces of a Winning Campaign
Search Ads
High-intent searches.
Keywords
Targeted and negative.
Landing Pages
Matched to each ad.
Call Ads
Tap-to-call placements.
Local Targeting
Only where you work.
Tracking
Which ads ring the phone.
Budget Control
Set daily or monthly limits.
Ad Extensions
Reviews and callouts.
From Search to Booked Job
Search
A customer searches for your service.
Ad
Your ad appears with a call button.
Page
A landing page matches the search.
Call
Tracking shows which ad made the call.
You Stay in Control of Budget
Budget
Set limits by month or day.
Targeting
Show ads only where you work.
Schedule
Show ads when you can answer.
Tracking
See which keywords ring the phone.
Ready to Put Paid Search to Work?
Tell us about your company and we will show you where the biggest opportunities are.
We Work With Home Service Companies
Choose your industry to see how we apply this service.
From First Call to More Calls
Free Consultation
Tell us about your business, your service area and your goals.
Custom Plan
We review your current setup and competitors, then recommend what to do first.
Build & Launch
We put the plan into action, with tracking so you can see what works.
Grow
We keep improving your results month after month.
Why Businesses Choose Web Wiz
One team for your website, search, listing, reviews and ads.
experience
Home Service Specialists
We focus on contractors and local service businesses, so we already know how your customers search and decide.
Local First
Maps, listings and city pages come first, because that is where local customers find you.
Everything Under One Roof
Website, SEO, Google Business Profile, reviews and ads handled by one team that works together.
Direct Access to Our Team
Call or email us and talk to the people doing the work, not a ticket queue.
Reporting You Can Read
Plain-language updates on calls, leads and rankings, so you always know what your marketing is doing.
Built to Grow With You
We have helped businesses grow from one location to many, and we plan with that in mind.
Paid Search Questions
How much should I spend?
It depends on your market and goals. We will recommend a budget during your consultation and adjust it based on results.
How fast will ads produce calls?
Ads can start producing calls soon after launch, then improve as we refine them.
Do I pay Google directly?
Ad spend is paid to Google. We will explain how fees work during your consultation.
Ads or SEO?
They work well together. Ads bring calls quickly and SEO builds lasting visibility.
How do I know the ads work?
Call and form tracking show which campaigns produce leads, and we report on them every month.
Explore Our Other Services
Request Your Free Consultation
Let’s Grow Your Business
Tell us what you need and our team will reach out.
New York, NY 10016
What Happens Next
- We review your request
- We call you to talk through your goals
- You get a plan built around your market